MadCap's first Drop: Launching our cap brand at 011 festival

MadCap was born out of passion, grit & a love for bold self-expression, and there was no better place to launch our new cap brand than at 011 Festival. Surrounded by skaters, live music, culture, creativity & the raw energy of Johannesburg, our very first MadCap drop came to life.

What started off as a concept & dream between Glenn & Cherene then officially became a brand - worn, seen & celebrated by real people living in the moment.

This wasn't just a launch, we got to see our caps in the crowd for the first time.... and it was surreal.

MadCap wasn't just a logo anymore - it became a living force, of counter-culture & rebellion.