Cherene Blues

Streetwear Culture in South Africa was born from the streets - influenced by hip-hop, skate culture, Kwaito & later Amapiano. It wasn't about luxury labels; it was about expression, survival & belonging. Local youth began remixing global streetwear influences with their own style - pairing caps, oversized tees, sneakers, & bold graphics with uniquely South African flair. What emerged was a fashion language that spoke directly to the people. Streetwear became a way to say: THIS IS WHO I AM....

MadCap was born out of passion, grit & a love for bold self-expression, and there was no better place to launch our new cap brand than at 011 Festival. Surrounded by skaters, live music, culture, creativity & the raw energy of Johannesburg, our very first MadCap drop came to life. What started off as a concept & dream between Glenn & Cherene then officially became a brand - worn, seen & celebrated by real people living in the moment. This wasn't just a launch, we got to see our caps in the...